You work for a small business that designs athletic products and clothing designed for active women. Your target market for these products is women (usually from college-aged to late 20s). Your company is starting a new social media marketing effort for these products, and your manager has asked you to do some preliminary research on platforms and applications that might be beneficial to target for advertising and marketing efforts and to suggest the "top 3" platforms.

1. Review the data in the table below and decide which "top 3" platforms you would recommend for this purpose.
2. Decide which data to include in a visualization.
3. Display a visualization of the data that you think most effectively (and ethically) makes your case. Hand-sketch a visualization.
4. Explain why this is the most effective representation of this data for this audience and purpose

 

Use of different online platforms by demographic groups % of U.S. adults who say they ever use the following online platforms or messaging apps YouTube 73% U.S. adults Men Women White Black Hispanic Ages 18-29 18-24 25-29 30-49 50-64 65+