You work for a university that is undergoing a revision of its institutional trademark. In an effort to enhance brand power, the university has assembled a research team to create a new logo and has asked you to lead the project. The university wants their new trademark to be a point of pride for the entire institution, its students, faculty, and staff. As you are in charge of this research team, your job is to guide the group's efforts and create a unique and marketable logo. What legal issues/cases should you make your research team aware of before commencing the project? What "best practices" should the team keep in mind? Finally, outline a plan to research and create the new logo that will ensure the uniqueness and stability of the new trademark.