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You work for a Welsh based company ( Welsh Coffee Co ) and you represent the international marketing team for the company. The company asked
You work for a Welsh based company Welsh Coffee Co and you represent the international marketing team for the company. The company asked you to look for expansion to other countries I considoring saudi arabia. You are required to choose the best country for them to start their internationalisation plan. Remember each market is limited by legal restrictions governing the hygiene and use of public spaces eg train stations, hospitals, and universities, as well as payment requirements, so international expansion is problematic. You need to undertake an analysis of overseas markets for your company and prepare a report for market entry into one or more markets.Your analysis should include: analysis of the country's market attractiveness selection of the mode and strategy of market entry recommendations for the companys international expansion over the next years
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