You work for Starbucks’ retail store department. A big part of your job is finding good locations to open Starbucks stores. You have just been tasked with exploring the Retail Trade Area of the following Postal Code: L4J 7M4. Please answer the following questions in detail. Embedded references and a bibliography are required.

1. Who is the Starbucks Customer? Explore demographics, psychographics, geographics, behavioral dimensions, volume, and any other pertinent factors needed to respond to your new boss’s ask. (5 Marks)

2. Conduct a Trade Area analysis for the postal code provided. Do you believe this is a good fit for a new store? Justify. (5 Marks)

3. Should Starbucks open, or maybe close, a location in Thornhill? Why or why not? Justify. Your responses to questions 1, 2, and 3 should guide your response. (2 Marks)