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You work for the only car rental company at an airport renting identical mid- size cars. They want to implement a price discrimination strategy. What

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You work for the only car rental company at an airport renting identical mid- size cars. They want to implement a price discrimination strategy. What price discrimination strategy would you recommend? The goal here is to get to you to think about the three things below. Focus your answer on them. You don't need to do any additional research. (1) Does your company have market power? (2) What are your market segments? (3) What information do you need? Keep your responses short and precise. Under 250 words is a good rule of thumb. Note: We may submit this to the plagiarism checker if we suspect either collaboration of use of unauthorized help or outside sources. Your work must be handwritten on a piece of paper, scanned and uploaded. Typed responses, or electronic writing on apps/tablets get an automatic zero (except for Accessibility accommodations that we have received from ATS). Time

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