You work for Titambire Ltd which runs a chain of hotels in Zimbabwe Industry The hotel industry is a global business characterised by: Increasing competition Increasing emphasis on customer service Wider range of facilities at the hotels Performance Titambire offers services at the luxury end of the market premised on a strong brand and prestigious hotels - although reputation has been suffered from variable customer satisfaction levels in the last 5 years. Despite its good reputation, Titambire has made losses in 2017 and 2018 In 2019 Titambire made a profit of $11 million - yet still shareholders are putting pressure for profits and dividends to increase. Management has embarked on an ambitious plan to upgrade hotel facilities and to move more upmarket. Most of the financing is expected to come from retained profits - historically the company has kept gearing very low. Acquisition opportunity Your supervisor has burst into your office shouting: "I have just been told that the Board of Directors has been approached by the owner of Tip-Top Hotel, a luxury hotel on the Shores of Lake Kariba, on the Zambian side and is considering selling it. The hotel has an international reputation with world class facilities and generates revenues throughout most of the year. The owner is asking for $50 million. Therefore, may you write for me some brief notes of matters we should consider when evaluating the purchase" Required Use an appropriate model to evaluate the strategic options available to Titambire 8