You work for your college bookstore, which sells clothes, books, computers, snacks, school supplies, and college memorabilia. You are responsible for tailoring your advertising to attract your customer base. But your boss also wants you to build customer loyalty andrepeat business.Which of the following methods do you think will best suit your target audience of college students, their families, and alumni? How would implement your chosen methods?

• Shopping discount cards
• Internet ads or e-mail flyers
• Flyers that go in regular mail
• Shopper assistance service (someone to help find merchandise in the store)
• Free delivery
• Other methods that you can think of?