You work for Yummy Choc Ltd in their Marketing Department in Australia. The company wants to promote a new chocolate bar - The Tingly Munch (which is a chocolate bar with a filled center). They are interested in comparing the Tingly Munch Bar with other similar chocolates and also to examine marketing strategies of top selling bars to help develop their own marketing strategies.

Using the below information, write an informal business report (400 words maximum) giving advice for Yummy Choc Ltd by organizing the below information in a coherent way.

Cadbo is a rival company, promoting its Tweeny delight bar (also chocolate with filled centre). Cadbo uses advertising and competitions to promote its product:

- including advertising in magazines

- running competitions in schools with prizes for schools and winners

- press releases about winning schools

- free samples

Sales of Cadbo's Tweeny bars are higher than Tingly Bars

Research shows

Figures for sales of all chocolate bars in Australia:

2016 - $45 million, 2017 - $50 Million, 2018 - $55 million, 2019 - $63 million

Yummy Chocs Advertising costs - (Total costs $500,000 - in 2019)

Yummy Chocs Advertising methodology in 2019 was conducted through radio and TV only.

Breakdown of advertising costs:

Hard choc 30% / Crunchy bars 6% / Nuts 20% / Nougat 8% / Choc with filling 11% / Other 25%

Breakdown of people who are aware of the recent school promotion by Cadbo.

Children 5 - 12: 59 % Adults 18 - 25: 10%

Children 12 - 17: 27%1 Others: 4%

NBC recently reported Australians are moving away from 'hard bars' and sales of chocolate with fillings are increasing. In Australian cities dark chocolate is way less popular than milk chocolate.