You work in a small town dental office. You need roofing work done. There is only one professional roofer in town. He happens to be your client. During a visit, you discuss that you might require his services. He says, "Look let's cut out the tax man and the middle man. I will give you a 10 percent discount on the roofing job if you give me and my family each a free cleaning". What do you do?

Question: how might we successfully manage the potential conflicts in this scenario? Using the DORMprinciple

DORM Disclosure - Primary safeguard in managing any conflict of interest - Disclosing the nature of the conflict, including the potential benefit - Failing to disclose A breach of your professional obligations Disclose to your client, any other interested party, your employer, the College - Giving options - Provide clients with additional options Permits an informed choice and reduces pressure on them - Providing reassurance Common concerns for your clients Being insulted or put out if they do not accept your recommendation Inconsistent treatment Reassure your clients that choosing another product or service from the list will not affect their ability to receive professional services from you - Modifying the circumstances Making a small modification in a situation can remove or greatly reduce the potential for conflict Recommending a family business to a client, at no profit