Question
You work in marketing for the National Womens Soccer League. Your current task is to analyze data you have received from the social media department
You work in marketing for the National Womens Soccer League. Your current task is to analyze data you have received from the social media department and determine what recommendations you would make to the organization.
Review the data for the month of August on the attached document and then answer the following questions.
Discuss at least three ways this data set could be useful for the marketing department. (3 points)
Prepare a descriptive summary of the data for the month of August:
Calculate the average number of: (3 points)
Tweets per game
Likes per game
Retweets per game
Keep in mind that you can't have .33 tweets. And you wouldn't round up because that would be more tweets than what actually occurred. So, you would round down to the nearest whole number. (Submissions of fractional numbers will receive point deductions.)
What were the best overall games? Explain why you think those were the best games. What variables do you think contributed to the most awareness through this platform? Give at least 2-3 examples and explain your answer. (3 points)
Describe one other observation you would describe from this data set. Really analyze all of the variables given to determine if you see any patterns. (1 point)
From your descriptive observations, summarize what your recommendations would be for the team. Give at least 2-3 solid recommendations based that are driven by the data available. (4 points)
Review the data for the month of August: August 18 Opponent: Team C | Game (Home) | WIN - Total tweets: 25 - Likes: 302 - Retweets: 77 - Sponsor-related tweets: 1 - Fan-related tweets: 3 August 19 Opponent: Team D | Game: (Home) | LOSS - Total tweets: 21 - Retweets: 33 - Likes: 216 - Sponsor-related tweets: 10 - Fan-related tweets: 15 August 22 Opponent: @Team A | Game (Away) | LOSS - Total tweets: 14 - Retweets: 39 - Likes: 180 - Sponsor-related tweets: 1 - Fan-related tweets: 3 August 23 Opponent: @Team A | Game (Away)|WIN - Total tweets: 12 - Retweets: 53 - Likes: 206 - Sponsor-related tweets: 3 - Fan-related tweets: 5 August 24 Opponent: @Team B | Game (Away) | LOSS - Total tweets: 22 - Retweets: 72 - Likes: 172 - Sponsor-related tweets: 5 - Fan-related tweets: 9 August 25 Opponent: @Team C | Game: (Away)| WIN - Total tweets: 9 - Retweets: 25 - Likes: 174 - Sponsor-related tweets: 1 - Fan-related tweets: 5Step by Step Solution
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