You work in the Market Research department of a Consumer Packaged Goods company which is looking to launch a new energy drink to college students.The Marketing team has asked you to conduct research to determine the size of the market, determine feasibility of launching the product and present a final recommendation.

Product: Energy Drink, sold for $4.99 in a 6 pack or $1.49 per can individually.Flavors to include caramel, mint, and jolt me alive (think mountain dew)

You will need to determine how to size the market in number of potential consumers and market value, what research to conduct to see if the product is a good fit for this target group.You should use one quantitative and one qualitative technique including creating the questionnaires and how you would conduct the research in both cases.. You will not need to actually conduct the research given the current situation we are in but should pretend you are going to by doing all the appropriate steps