You work in the marketing department of a company that sells custom gaming

laptops directly to customers. The CEO has recently decided he wants the

company to expand by selling in brick-and-mortar retailers. At this point, you

have been tasked with finding the retailers who reach a significant portion of the

target market but which are also high enough quality to fit your company's brand

After the retailers are chosen, you must negotiate where your product will be

located in the stores. What marketing attribute are you concerned with?