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YouGov Brand Index says it conducts online interviews of 4,500 people each weekday from a representative U.S. population sample. The metrics they measured were Buzz,

YouGov Brand Index says it conducts online interviews of 4,500 people each weekday from a representative U.S. population sample. The metrics they measured were Buzz, WOM, and Purchase Consideration. Discuss how these 3 metrics work together

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