Your analysis and report. Working in groups, students will analyze the Canopy Growth. Using the following framework for analysis:

3. Internal Environment - Identify the company's internal strengths & weaknesses. (20 Marks)

5. Strategy - identify the company's strategy, are there any challenges or pitfalls with this. (10 Marks)

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Introdiaction. Over the last few iyeeks, we lemmed that a successful, practical and prof fosional. straterie plan requines a close atrention to both internal and extemal environments of the busines. Perlaps, hnving an aocutate and meatingfil intemal and external analysio of busines is an incvitable groendwark for any strategic development or itivsifinent. In this eine alnitysis, as a groupe you have to conduct nroup discussions anound the externallintemal anilysis of a particulit corpontion and answer the following quetion in the format of a report. Imaghe that you ate a grour of newly hired busmess gridiates employed by an investment bank. Your director asked you to prepare this report to be used as a base for a betier and nere informed itivestment dectsioe. The Case. As a young. emerging, and newly regulated industry, the Canadian Cannabis industry provides seme excellent opportunities to uniesstant stritegie planning, managememi, aind implementation. Ameng the market leaders of the Catadian Cannabis industry is "Canopy Simingli Cors at an Ontario-based company. By investigating the top Canudian Carinabis Corponations, Nathan Reff icports in lins Investopedia article that Canopy Growth thas the ditinction of baving been the finst federally-regulated and -lieensed publicly-traded cannabis grower in North America. Now, thanks in pair to an investment of close to $4 billion by Constellation Brands in August of 2018 , Conopy Growth is thic largeit marijutana compeny in exiskence as of this writing axde per market capitalization. Canopy. Growth Corp. reported on is final-quanter revults from 2018 early in the new year; and the figures boast some impresstve accomplistuments. The company boosted sales for its FY Q3 by 256% as compared with the prior quarteri Sales are up by 283% year-over-year for the quarter as well. (sec invegingedia. pregress of an ambitious busing H. However, the company's growthand development showed sume signs of decline by the and of 2019 with 152000 slid in share prices "after the company Makeatatch.. This report, and many others, suggest that the young growing businesses like Cinopy Girowih face with many exlernal and internal issues to address. 3. Interuil Environimeit - Wentify the companyls intemal itrength & wsaknerses (20 Maris) 4. Excenbl Envioonment - what is tie thature of the extimal environment of the compiny and fiow itsdefined tlirough the REST 1 . Analy sis (30) Marks) 5. Strategs - identify the company s itnteag, ane fhare any chalienges oc pitfills with this (10 Marko) 6. Porential or Actuil Poblem Ielantifieation (10 Maris) 7. Reconzmendations (10 Matke) 8. Stezcture, Grumunar. Wording, and Rofeceneng (5Marks) Requirements. Wse the textbook to support points as well is additional research. Eich studenit should use at least? sourscs when writing their part in atditiont to the text. Overall, if thete are 4 stadents in your groups soushould have the textbook as une neference and 8 additional sourecs for the team. Students will also necd to incomonate the GCl putcamey as well when examining the compony?s stnategy? - Hentify beliels, values and behavioues that form individual and commtnitysidentitice and the bais formenpectul rolationships. distritution arihe persuaal, peolessional and piobal level - Iomity and challenge uumit practicer in local aod ghobal sygern. Students seill divide the work and include an executive summary that explains the scope of the project. how the work wes divided and what the team learned as individuals about the case. Case analysis is expected to be maximama 2000 words exclading the exceutive summary. When rabiritfing the assigrment ensure - that you have crented a properly formatted cover page, exceutiye pummary, table of contents, case andyly is conten, appendiees (if necessary). APA reference liat. - that you proofrend for spolling and zermmatigal errors before you submit. - that your ideas are well supported by properly sourecd researched materials. This assigument is due on Week 6,11:59pm before the Lecture day AIt the beit with this ansignmerit