Your analysis must include the following:

1. Clearly identify the firm's channel members
2. Describe the current state of the channel (its structure, members, allocation of channel functions, ability to meet target customer segments' demands for channel benefits, misalignment analysis, and power and conflict characteristics).
3. What channel functions are performed at what levels
4. Evaluate channel member's capability to provide service outputs efficiently
5. If achievable, provide cost by each channel member in the existing channel system.
6. Any gaps in service outputs desired by targeted end-user segments, such that the service providers can add necessary new channels or revise existing ones to address any shortcomings

My company is ZARA.