• Your answer must focus on how social or cultural influences impact a consumption experience of your choice (e.g., buying a new pair of shoes, selecting a holiday destination, eating at a restaurant, etc.).
• You must conclude with two takeaways aimed at marketing professionals.
• Steps 1. Select a consumption experience of your choice that is of interest to you. 2. Then select a topic/concept ( reference group influence, digital opinion leaders...ect) that may impact the consumption experience.
• Conclude with two takeaways that are practical (i.e., how can businesses design their marketing strategies) and meaningful (i.e., it should matter to marketers).