Your assignment will be to develop an outline marketing plan for either a brand new product, or a significant improvement upon an existing product. Please feel free to use your imagination in this exercise. By this, I mean that the technology does not now have to exist to create your new product. Having said that, to accomplish the objectives of this exercise, your report must cover the following:

1. Identify and describe a current unfulfilled need

2. Explain how your product will fulfill this need

3. Context: What external factors are likely to help/hinder the marketing or adoption of this product?

4. Company: How does your client view this product (i.e. is it seen as a 'core' or 'peripheral' product?

5. Identify and characterize a realistic target market for this product

6. Develop an actionable marketing mix

7. Implementation: Discuss a justifiable timeline for the implementation of your strategy. Include any critical factors influencing the successful implementation of the strategy

8. Discuss the potential for success/failure