Your Best You cosmetics company's lipstick usually wears off in about two hours. Your Best You chemists have developed a new lipstick formula that they believe will last longer than their current product. They attain a sample of consumers of lipstick and have them wear the new product and assess how long it takes for it to wear off. Then they run a hypothesis test and the results indicate that they should reject the null hypothesis. What will most likely happen next?

They do not switch to the new formula, since they can't be sure it lasts longer.

They get a new sample of women and run the test again.

They change their lipstick manufacturing to the new formula.

If the hypothesis test was set to an alpha of .05, they can say that the new product lasts 95% longer.