Your boss at Bose (bose.com) is concerned about the company's SEO... Your boss at Bose (bose.com) is concerned about the company's SEO position relative to one of its competitors, Beats by Dre (beatsbydre.com) and has asked you to conduct come backlink analysis and answer a few questions. Link portfolio data from Moz Link Explorer is included for each website, as well as some comparison reports at the end for understanding how the backlink portfolios for the two sites compare at the root domain, subdomain, and page level.

4. For each site, what % of linking domains are linking to the home page (vs. deeper pages)? (Make sure you include any home page variation URLs)

5. Why do you think Beats has a higher domain authority score than Bose when Bose has better/higher numbers on every dimension at the root domain level (see p. 11)? (Moz Domain Authority is a product of link quality and quantity; you might consider reading to better understanding the details about its calculation)

6. Which site's backlink portfolio would you rather have and why?