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Your boss has been reading a lot about the benefits of businesses doing well and doing good. Since you are in an MBA program, she

Your boss has been reading a lot about the benefits of businesses doing well and doing good. Since you are in an MBA program, she asks you how to get on Fortune magazine's list of companies that are not altruistic but are still solving major problems profitably. 

List three criteria used for judging the effectiveness of businesses which take a positive approach to problem-solving beyond altruism.

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