YOUR BUSINESS PLAN

1. PRODUCT & SERVICES :-

What my business will sell is vintage and retro inspired clothing for all age groups but with more focus on elderly people with age 65-74 years. The store will have high-end designer vintage along with retro-inspired clothing for the elderly so that they can relive their past and enjoy their days of retirement. I believe this is a good idea because most of the fashion stores and retail industry tends to be overly youth focused. However, by closely following generational fashion trends as well as our own customers purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on our styles, colors and fits to flatter the lady Baby Boomer/ Meeting the needs of her figure will be our specialty. The store and the clothes will show the trends and styles of the 80s and 90s. The customers would get high-quality and wide variety of clothing at reasonable prices that would give them a glimpse of their past.

2. THE MARKET :-

My business will be located in Ottawa, Ontario which has 15% of elderly population (2016). As per experts, this %age will further increase in the future. With such a high %age of elderly population, we will have a lot of customers to work with. We will seek customers locally in the beginning and then as we secure our reputation, we will go beyond the local boundaries.

3. THE PROPOSAL (THE NAME OF THE COMPANY) :-

The name of my Clothing Store will be 'Modish Retroverse'. Modish means fashionable and retroverse refers to reversed. So our clothing store has reversed fashion

4. MISSION STATEMENT :-

Modish Retroverse - For those who miss and praise the old style and love its modern interpretation

YOU NEED TO DO MPSP

Things to avoid:

A business plan is about numbers. Find them. Giving a

range is USELESS: I think it will cost somewhere between $10,000 and

$30,000 wont get you any marks. Dont use the past tense as in we signed

a lease.

MARKET POTENTIAL

Clearly define the market potential that you will be estimating. In other words,

how much money is spent per year on your product or service in your market. This is a

dollar amount.

List all the relevant data that you have gathered, indicating the sources. (If the

information is extensive, attach the list of sources as an appendix.)(ie Canada411.com,

census data, Ontario spending, SME Benchmarking site, CANSIM)

Clearly explain any calculations or logic involved in estimating the market

potential, and indicate the dollar value of your estimate. (provide numbers)

Suggested length: half a page minimum.

SALES FORECAST

Make sales forecasts using two different methods from the text and/or lectures

From the information above, choose or calculate a single conservative estimate of sales (provide final numbers) that you will use for planning your business. Explain your choice. You must provide 3 years of sales projections. THIS IS NOT AN INCOME STATEMENT I only want sales projections.

DOES IT MAKE SENSE? Are you going to hit 100% of your projection in your

first year? Second year? Third year? The

Suggested length: half a pagE