YOUR CALL

Airbnb is an example of disruptive innovation, a process in which a product or service first takes root in simple applications at the bottom of the market $($Chesky and Gebbia's air mattresses on the floor$)$ and then relentlessly moves up market, eventually displacing established competitors. The notion of "disruptive innovation" by computer technology is a farreaching development in the ongoing struggle of organizations to stay ahead of rivals by maintaining competitive advantage, and we describe the concept further in Chapter $10.$

Which sector, Airbnb or hotels, do you think will prevail in the lodging industry? Why?