Your CEO is considering global expansion. Based on your learning from the course and some of the frameworks you may wish to use, your task is as follows:

1 Identify a country where your company does not have a presence today.

2 Evaluate the attractiveness of this country and its risks

3 Make a recommendation on how to enter this market

4 Develop a strategy to compete in this market

5 Chart out a plan to implement your strategy, highlighting both cultural issues as well as business challenges/opportunities.