Your channels describe how your company communicates with and reaches your customer segments to deliver your value proposition." For this step, you're going to explain in 1 page or less how your product and/or service will get to your customers - from initial manufacturing/creation to the end users - the customers. Here are some helpful questions to consider in outlining your channel: Through which channels do your customer segments want to be reached? How are we reaching them now? If applicable. How are our channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?