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Your childhood friend, Christine, plans to open an online boutique shop that specializes in Batik fashion for the international market. She intends to run the

Your childhood friend, Christine, plans to open an online boutique shop that specializes in Batik fashion for the international market. She intends to run the online business single-handedly and she casually commented that: "I can manage both the marketing, sales, and financial operations. It is a piece of cake!"

One year later, you bumped into her and you asked her how her business is doing. She said:"Very bad. I have difficulty fulfilling orders, at times I have excess stocks, and sometimes I run into shortages."

As someone trained in finance and international operations, take this opportunity to educate Christine on the role of forecasting in projecting acompany'sfuture income and expenses.

(Hint: You should discuss what forecasting is all about and the types of forecasting relevant to Christine a new venture).

Explain the proposal of the Christine a forecasting

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