Your client has just launched a new brand of beer targeting females, called Bud-Wise-Her, across the U.S. In a post-test study one year after the launch, you discover that twelve percent (12%) of this new brands total U.S. sales are in the greater Los Angeles area and six percent (6%) of its total U.S. sales are in Boston. Also, assume that, of all the beer consumed in the U.S. across all beer brands, 5% of total U.S. beer markets sales are in L.A. and 10% are in Boston. What index(es) would you use to indicate the potential of Bud-Wise-Her in the greater L.A. market vs. the Boston market, what are the values of these indexes and, based on these numbers, in which of the two markets should you most likely advertise? (assume that the population of the greater Los Angeles area is 15% of the total U.S. population and the population of Boston is 3% of the total U.S. population).