Your client wants their IMC campaign to include onlydigital media, because they believe traditional media are dead.Your agency's media planner instead believes that including traditional media in an IMC campaign's media plan can increase its effectiveness.

1. Introduction: Presents the decision situation.

2. Position: States the course of action which you decided to argue for.

3. Reason: Supports the stated position. You need to choose the most convincing reason that can be expressed in one sentence.

4. Challenge: Anticipates the most relevant point of criticism that a reader might voice about your reason, which helps strengthen your argument by pre-empting criticism. -

5. Rebuttal: Provides an answer to the challenge and informs the reader that you have considered the pros and cons of your position.

6. Conclusion: Sums up your arguments and states the result of your reasoning. It should rest firmly on the previous sentences and avoid introducing new information.

Each answer should be 30 words long.