Identify examples of stand-alone, source and endorser brands, and discuss how IMC should be used to support

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Identify examples of stand-alone, source and endorser brands, and discuss how IMC should be used to support their brand strategy.

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Strategic Integrated Marketing Communications

ISBN: 9780750679800

1st Edition

Authors: Percy, Larry

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Question Posted: Sep 30, 2024 07:01 AM

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Identify examples of stand-alone, source and endorser brands, and discuss how IMC should be used to support their brand strategy.
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Identify examples of stand-alone, source and endorser brands, and discuss how IMC should be used to support

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Strategic Integrated Marketing Communications

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