How does a brands portfolio management impact on IMC strategy?

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How does a brand’s portfolio management impact on IMC strategy?

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Strategic Integrated Marketing Communications

ISBN: 9780750679800

1st Edition

Authors: Percy, Larry

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Question Posted: Sep 30, 2024 07:01 AM

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How does a brands portfolio management impact on IMC strategy?
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How can a leader use an understanding of brain dominance to improve the functioning of the organization?

How does a brands portfolio management impact on IMC strategy?

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Strategic Integrated Marketing Communications

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