Your company currently holds 20% market share of the tennis equipment industry, with a gross margin of $6,000,000. Your new goal is to expand the company's market share to 22%. Suppose the overall industry generates $70,000,000 in sales revenue and has a marketing effort of $16,000,000. Using a competitive parity approach, how much money should you add to your firm's marketing effort to gain two more market share points

Answer rating: 100% (QA)

To calculate the additional marketing effort needed to gain two more market share points using a com... View the full answer