Your company has been hired to help ABC company analyze customer behaviors and spending to allow the company to target digital advertising to specific customers.

Explain in brief

1. How would you use automated machine learning to assist your client?

2. What is the value to the customer (each individual not segments)?

3. Do I have the right technology and policies in place to monitor that data is safe at all times and to safeguard its integrity from internal and external threats?

4. If your company suggested a neural network to a client, what ethical concerns should be the focus of analysts?