Your company has been offered substantial funding by the principal of a well-established venture capital firm with the condition that your company must explicitly leverage information technologies and data to develop a market presence and provide a sustainable competitive advantage. Provide a description of the products or services that will distinguish your new venture from others. As this is a very competitive market with overlapping ideas, you should also describe how you will combine some of the new technologies and marketing approaches that are being used by others. Please present concrete examples that illustrate how you have taken advantage of IT and the wealth of data available to you in a strategic manner.