Your company has developed a new organic, nutritious snack food and is preparing to launch the product next month. You are responsible for developing the promotional mix for the new product and ultimately determine what forms of promotion will be most effective. What are the most critical factors influencing the development of your marketing mix?

A. Budget and Break-Even Point.

B. Buyer Readiness and Product Positioning.

C. Fixed Costs and Product Category

D. Competitive Environment and Total Product Offer