Question
Your company has just completed a $0.85 million marketing survey that found that your new product is going to be a big hit. Producing the
Your company has just completed a $0.85 million marketing survey that found that your new product is going to be a big hit. Producing the game will require an immediate (year 0) $0.9 million capital investment. Net working capital will have to increase in year 0 from $0.5 million to $1million, and will return to the original 0.5 million level at the end of the project. You expect annual revenues of $5 million in years 1 through 3. The variable and fixed costs will equal 70% of annual sales. You also project that 25% of those revenues will come from your existing customers switching from your old game, which also has costs equal to 70% of sales. The new equipment will be depreciated over 3 years to a book value of 0 using the straight-line method. You have contracted to sell the equipment for $0.4 million at the end of the third (3rd) year, at which point production will end. Your discount rate is 12% and your tax rate is 25%. Show the relevant cash flows for this project in years 0 through 3 and compute its NPV. Should you produce new game? Why yes or why not?
Year 0 Year 1 Year 2 Year 3
(Free) Cash Flow from
Assets
NPV=
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