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Your company has recently developed a revolutionary new product. Due to the inherent uncertainty surrounding new products, the product s demand and production costs are
Your company has recently developed a revolutionary new product. Due to the inherent
uncertainty surrounding new products, the products demand and production costs are unknown.
Demand is estimated to vary between and units, following a uniform distribution.
The marketing strategy is to set the product price at $ per unit unless demand exceeds
units, in which case the price will be set at $ per unit. You questioned whether such a change
in price would influence the demand quantity but were told to assume that is not the case; given
the uncertainty of the new product and organizational politics, you decided to accept this
assumption.
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