Your company has recently requested that you travel to Dhaka, Bangladesh, to work on

negotiations for a new factory to be located in one of the port cities. Your travel agent provides a list

of several hundred local hotels, and a Sheraton. In this case, the Sheraton brand$-$name is likely to be

used as a signal of

Select one:

a$.$ a$.$perceived differences that are not likely to exist among your various options.

b$.$ b$.$quality when quality cannot be easily judged.

c$.$ c$.$inefficiency in markets characterized by recognizable brand names.

d$.$ d$.$the quality of general lodging accommodations in Dhaka.