Question
Your company has taken over a garment manufacturing company that is struggling to manufacture kidswear in the face of increased competition. An opportunity in the
Your company has taken over a garment manufacturing company that is struggling to manufacture kidswear in the face of increased competition. An opportunity in the sports apparel market presents itself. What kind of branding strategies would you implement to allow the acquired company to regain its standing in the kidswear market and be an important player in the sportswear segment?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
