Question
Your company is considering production of a new action figure, Ultimate-CHUNE. The company has already spent $5 million promoting Ultimate-CHUNE. If you go ahead with
Your company is considering production of a new action figure, Ultimate-CHUNE. The company has already spent $5 million promoting Ultimate-CHUNE. If you go ahead with production, you will have to use some of your existing equipment. That equipment has a book value of $5 million and a market value of $5 million, which could be sold today if your company does not produce UltimateCHUNE. You will depreciate this to zero in 4 years, at which point it will be worthless. Additionally, you will have to purchase new equipment immediately. Its cost is $19 million. You plan to depreciate it to $11 million over the 4 years of the project. It will be worth $6 million after production ends. You will also need to hire an additional manager for this project whose salary will be $110,000 per year. The new manager will report to your current V.P. of Operations, whose salary is $150,000 per year. Finally, you will need to increase raw materials on hand from $1 million to $2 million immediately. Raw materials will remain at their new level until year 4, when they will return to the original $1 million. Revenues are expected to be $10 million per year and costs are expected to be $3 million. The companys tax rate is 35% and the appropriate discount rate is 10%. Determine the incremental free cash flows for this project and recommend whether the project should be taken.
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