Your company is debating whether to create its own Facebook page. A colleague argues that joining Facebook is dangerous because of the potential for customers to post negative comments.

How should you respond to your colleague?

Social media gives us the opportunity to learn from and more fully engage with customers. We should embrace it rather than fear it$.$

You$$re right. A Facebook presence could ruin our reputation. It$$s best for businesses to avoid social networking.

We don$$t have to worry about negative comments because we can just delete them.