Your company is planning to construct a factory that will produce nanoparticles for a variety of industrial uses. The planned factory site is a small agricultural community. Rate the perception of risks from the factory according to the criteria listed in the Table below. What types of actions might you recommend to the company management?

Risk Perception Factor Volition Control Benefit Equity Cause Distribution Source Risks Perceived as Risks Perceived as Generally, More Acceptable Generally, Less Acceptable Voluntary Imposed Under individual's control Under another's control Clear, substantial benefit Little or no benefit Fairly distributed Unfairly distributed Natural Anthropogenic Diffuse, broadly distributed Catastrophic, concentrated in in space or time space or time Generated by a trusted source Generated by a distrusted source Familiar or historical Exotic or new Affecting adults Affecting children or future generations Slight Major (death) Painless Painful Instantaneous (e.g., accidental Long, drawn-out latency (e.g., death) cancer fatality) Familiarity Subject Nature of effect Severity Agony Duration