Question
Your company is planning to expand internationally into a new market. How can you effectively localize your marketing strategy to resonate with your target audience
Your company is planning to expand internationally into a new market. How can you effectively localize your marketing strategy to resonate with your target audience and overcome cultural barriers?
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Auditing An International Approach
Authors: Wally J. Smieliauskas, Kathryn Bewley
6th edition
978-0070968295, 9781259087462, 978-0071051415
