Your Company is planning to launch a new product in the FMCG category. What would be the product development processand how will you choose a Differentiation and Positioning Strategy and what are the characteristics of Generational Marketing (Baby Boomers, Generation X and Y) and its role in marketing? How the marketers should target the people of different Generations. Give ideas and ways how the marketers can attract its customers keeping in mind the fundamental functions of marketing i.e Sociology, Psychology, Economy and Macro Trends.