Question
Your company is preparing to launch a new state-of-the-art product. Preliminary market analysis has suggested that revenues in the first year will be strong ($1,000,000)
Your company is preparing to launch a new state-of-the-art product. Preliminary market analysis has suggested that revenues in the first year will be strong ($1,000,000) but anticipate sales from competitors products to reduce subsequent years sales by 9% each year thereafter (years 2 through N). If your company moves forward with the product launch they would Your company would like to sell the product for at least 10 years provided they will net at least $10,000,000 at the end of this time (i.e. F $10,000,000). Assume interest rate of this system is 12%. a. Should they move forward with the product launch? That is, will they receive sufficient revenue over the 10 year period to achieve their $10 Million goal? b. After some additional consideration, the finance group has revised the revenue goal for this product. The new benchmark to be met is that the product must result in a revenue of at least $20 million (again F $20,000,000) over the life of the project. How much revenue would your company need to receive in year 1 in order to reach this goal, assuming that interest remains at 12% and revenues declined in the same manner as previously described?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started