Question
Your company is the market-share leader in providing industrial cleaning products, with a large customer base. Over time, your company has managed to reduce its
Your company is the "market-share" leader in providing industrial cleaning products, with a large customer base. Over time, your company has managed to reduce its variable costs to produce these industrial cleaners to be the best in the industry. You are the head of marketing and your company CEO wants to know how you should respond to competitor pricing actions in the near future. Based on this information, identify below the best competitive pricing strategy: "Tit for Tat" strategy "Price Signalling" strategy "Attack Response" strategy O Combination of "Attack Response" and "Tit for Tat" strategies
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