Your company is Walmart discuss what it does in the context of what you have been learning in the course. Before we begin, we need to review the basic parts of a Marketing Plan and a Business Plan Stn'ctly speaking what you are doing is NOT exactly a "Marketing Plan\" as if you would do the target midgetsegmentation, 4 P's etc. for a new product launch etc.., but you do go through most of the components of a marketing plan, and the larger business plan. Remember, a Marketing Strategy ( wit'ger.comfmarketingg'MarketingSbategyMarketingPlanhtm} is basically "who" you are selling to, your Target Market Segmentation + how you tweak the 4 P's. A Marketing Plan is looking at your marketing strategy, and adding in \"when" you do things in order. A Business Plan is how you take into account the inuenoes of the 6 E's and what the company needs to do to deal with those influences, in order to effectively do the 4 P's. Aside from the E Business plans also include "from where will you get money" to do everything, and people to do it (Human Resources} + plus \"where" you will do everything. o T.CI.C. Table of Contents . who is in the MRK-l group and who did what . if you picked a very large company, you can discuss a specic product or service of the W most students prefer to discuss the company as a whole . what opportunities are you exploring 4 tyges of ogmrtunities E: Market Penetration 0 Market Development c: Product Development c: Diversication . identify the influencing environments @ 0 economic technological politicalu'legal regulatory socialcultural geographic 4' weather com'tive - Other organizations offering the same product now - Other organizations offen'ng similar products now - Other organizations offen'ng a van'ation on the product that you cannot - Organizations that could offer the same or similar products in the future - Organizations that could remove the need for the product you are marketing . explain your target market segmentgsl c: remember your target market discussion is Wed, by a SWOT analysis so you'll know what your strengths and weakness are - in most cases, each group will be discussing an "existing product" so you do not need to do a SWOT analysis on a new product rather, simply discuss some of the Strengths and Weaknesses you see in the company's existing product. o market research 5 step; aggroach. This 5 step approach is what you would do in a new product launch. You will NOT do a traditional market research for this situation. c: What you will do for MRK4BD is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recommend 00000 e Product Product c: branding Price c: pricing objectives 0 you do not "create pricing objectives", rather, you comment on how you mthe company has done well, or poorly in pricing their products 4' services Promotion c: promotional mix - mass selling - advertising - publicity - viral marketing Place E: countryes} in which you are expanding to Also, discuss relevant existing, or your recommended Collaborative Arrangements c: Collaborative relationships would be a big section with you commenting several alliances or joint ventures the company is involved in