Your company is working in the area of analytics consulting, because of market needs, the company wants to acquire a new company in the area of text analytics to enhance their skill pool. you are tasked with selecting one of three companies in the market depending on three factors: Expected increase in market share, similar organizational culture, and cost of acquiring the new company. the three companies have the following values:

Company	Increase in market share	Culture (3 is the best)	Cost
A	15%	2	3.5M
B	21%	1	4M
C	29%	3	9M

Assuming that the wights for increase in market share, similar culture, and cost of aquisition are: 100, 70, 55 in that order.

Given the above data, company A has a profit utility function (profit weight) of:

		Zero
		One
		Two
		0.5

1. Using the data of the previous question, the "Cost of acquisition" utility function (weight) of company B is:

   		0.909
   		0.546
   		0.725
   		One

1. Using the data of the previous question, the total utility function of company B is:

   		0.325
   		0.714
   		0.413
   		1.2