Your company makes a spray product designed to remove odours from carpets, upholstery, and curtains. Your public relations department advises that a story is circulating on the Internet specifically naming your product and alleging that it is toxic to house cats. According to the source of the story, an alleged veterinarian in Manitoba, hundreds of cats are reported to have died of liver and kidney failure after being exposed to the product.

Your product is made mainly of water, baking soda, and mild natural fragrance oils. All the ingredients have been extensively tested, and you know that the product poses no threat whatsoever to house cats. Your own investigation reveals that the person who leaked the story is actually a disgruntled former employee who now works for a competitor.