Question
Your company makes tennis rackets which you sell through a specialty shop. You instructed the shop owner whose policy is to realize 40% margin on
Your company makes tennis rackets which you sell through a specialty shop. You instructed the shop owner whose policy is to realize 40% margin on anything s/he sells to sell them at $150.00 per racket. Your production cost and other expenses are below:
Factory Labor per racket | $15.00 |
Materials per racket | $20.00 |
Racket labels (per 5,000) | $500.00 |
Racket design | $20,000.00 |
Advertising | $10,000.00 |
Shipping to the store | $5,000.00 |
In addition to these expenses, you have negotiated an endorsement contract with Mr. Tiger Brown, your former roommate at The Celebrity Tennis Academy, who is now a fairly good professional tennis player. He charges $5.00 per tennis racket.
- What is your contribution?
- What is your breakeven volume in units?
- What is your break even in dollars?
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