Question
Your company produces candy and considers introducing a new flavor. A year ago, the company spent $16,800 on a marketing survey to learn about consumer
Your company produces candy and considers introducing a new flavor. A year ago, the company spent $16,800 on a marketing survey to learn about consumer interest in this flavor. If this new type of a candy is produced and offered for sale, the estimated revenue in Year 1 is $420,000. Sales are forecasted to grow at a rate of 3% per year. Incremental variable costs are expected to be 60% of incremental revenues. The net working capital in Year 0 is expected to be $75,000 with a full recovery at the end of the project. This project requires an immediate investment of $376,000 in equipment. The equipment is to be depreciated over 10 years on a straight-line basis to zero value. The new candy flavor will be discontinued in 5 years, and the project will end. At the end of this project, the equipment will be sold for $164,000. The tax rate is 28%, and the required rate of return is 16%.
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Based on the NPV and IRR investment criteria, should your company introduce a new candy flavor?
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1) Should the cost of a marketing survey be included in your decision? Why or why not?(3 points)
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2) Calculate the operating cash flow (OCF) for each year of the project. Show each item that goes into the OCF on its own row. (10 points)
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3) Calculate the Initial Investment of the project. (3 points)
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4) Calculate the Terminal cash flow of the project. (3 points)
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5) Show full recovery in the Investment in Net Working Capital. (3 points)
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6) Calculate the Cash Flow from Assets for each year of the project. (3 points)
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7) Calculate the projects NPV (NOTE: Make sure to use the NPV function in Excel
correctly). (3 points) a. State whether you should introduce a new candy flavor based on NPV. Explain
why. (2 points)
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8) Calculate the projects IRR (use the Excel IRR function). (3 points)
a. Based on IRR, should you introduce a new candy flavor? Explain why. (2 points) An example of a spreadsheet organization for Part I of the assignment is below. The highlighted
cells indicate the place for reporting the answers.
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