Question
Your company sells a unique line of gift baskets which is marketed exclusively on Amazon.com. Amazon sells each basket to consumers for $75.60, and
Your company sells a unique line of gift baskets which is marketed exclusively on Amazon.com. Amazon sells each basket to consumers for $75.60, and their markup over your price to them is 40%. Your product costs $32 per unit to manufacture. Your fixed costs, including advertising expenses, are budgeted to be $1,190,706. At your current price, how many units will you need to sell to break-even assuming you spend to your budget?
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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